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Identifying Persuasive Devices
Learning Intention: Interpret and analyse information in advertisements and the techniques used to persuade the viewer.
Success Criteria:
Success Criteria:
- I can identify the purpose of the advertisement.
- I can identify the intended audience of an advertisement.
- I can identify some of the different elements that make up a still image advertisement.
- I can identify which persuasive devices have been used.
Modality
Learning Intention: Experiment with how modality is used in advertising to persuade the reader.
Success Criteria:
- I can explain what modality is and identify modal words.
- I can make an ad more persuasive by changing low/medium modality words to high modality words.
- I can create an ad for St Flannan's School that uses high modality words and superlatives.
Success Criteria:
- I can explain what modality is and identify modal words.
- I can make an ad more persuasive by changing low/medium modality words to high modality words.
- I can create an ad for St Flannan's School that uses high modality words and superlatives.
Persuasive Pizza
Learning Intention: Create an advertisement to persuade hungry families to buy your pizza.
Success Criteria:
- I can identify persuasive devices used in pizza ads.
- I can use ooohhh words to describe the pizza.
- I can use a range of persuasive devices (look at the back board).
- I can use my steps to success to write sentences with correct structure and clear meaning.
Success Criteria:
- I can identify persuasive devices used in pizza ads.
- I can use ooohhh words to describe the pizza.
- I can use a range of persuasive devices (look at the back board).
- I can use my steps to success to write sentences with correct structure and clear meaning.
1. Click the Domino's Pizza logo
2. Pick a location (Don't waste time, pick any). 3. Exit out of any popups (Did they use any persuasive devices?) 4. Scroll down to the bottom of the page and click on the orange "Build Your Own" option. 5. Select 5 toppings and write these down in your book so you don't forget. 6. Take a screenshot of your pizza. 7. Brainstorm oooohhhh words and phrases to describe each topping. 8. Brainstorm other persuasive devices to make your pizza seem more desirable. 9. Using your steps to success, write your persuasive ad. |
Buy this backpack!
Learning Intention: Create a persuasive advertisement to persuade pre-teens to buy your backpack.
Success Criteria:
Success Criteria:
- I can use my planning sheet to help me include many different persuasive devices.
- I can say my sentences out loud before writing them down.
- I can re-read my sentences aloud and add in, rearrange or delete words or phrases for correct structure and clear meaning.
Figurative Language in Ads
Learning Intention: Explore figurative language in advertisements
Success Criteria:
Success Criteria:
- I can identify persuasive devices used in ads.
- I can identify figurative language used in ads.
- I can use figurative language create a persuasive sentences about a holiday destination.
Travel Websites
Learning Intention: Explore how different travel destination websites are set out
Success Criteria:
Success Criteria:
- I can look at a variety of different travel destination websites and how the titles, text, images and links and set out.
- I can note down ideas and do a rough sketch of how I want my website to be set out. (I include where the title, images, text and links will be positioned)
http://www.australia.com/en/places/gold-coast.html
https://www.destinationgoldcoast.com
http://www.westernaustralia.com
http://au.france.fr/en/information/see-paris
https://www.jnto.org.au/
https://www.destinationgoldcoast.com
http://www.westernaustralia.com
http://au.france.fr/en/information/see-paris
https://www.jnto.org.au/
Comparing advertisements on a similar topic
Learning Intention: Compare features and persuasive techniques in advertisements.
Success Criteria:
Success Criteria:
- I can identify the main idea of an advertisement.
- I can identify some of the intended audience of an advertisement.
- I can identify the different elements that make up a still image advertisement.
- I can find similarities and differences between ads on a similar topic.
- I can express my personal opinion on which ad is more persuasive. I can justify my choice by describing which elements made the ad more persuasive than the other.
Visual elements of still image advertisements
Learning Intention: Understand how authors experiment with text structures to create advertisements.
Success Criteria:
Success Criteria:
- I can locate the text features in a still image advertisement.
- I can experiment with the an ads features by separating the different text features and rearranging them.
- I can explain how rearranging the text features affects the ads overall persuasive effect.
Vocabulary choices in advertisements
Learning Intention: Understand the effect of emotive language in advertisements.
Success Criteria:
Success Criteria:
- I can identify when the author has used emotive language as a techniques to persuade the audience.
- I can explain how the emotive language helps persuade the audience.
- I can create a persuasive advertisement using emotive language and other persuasive techniques.
Repetition
Assessment- Advertisement
Learning Intention: Plan an advertisement persuading viewers to visit a holiday destination.
Success Criteria:
Success Criteria:
- I can choose a holiday destination and identify a key idea and audience.
- I can give strong reasons about why the audience should travel to this destination and use loaded language.
Advertising Campaign
Learning Intention: Understand what an campaign is and compare features of print ads and moving ads.
Success Criteria:
Success Criteria:
- I can describe what a campaign is.
- I can identify the narrative in the moving image advertisement.
- I can identify features of a moving image advertisement.
- I can find similarities between still and moving image advertisements.
Create an advertisement
Learning Intention: In groups, create an still image advertisement to promote a product, service or message.
Success Criteria:
Success Criteria:
- We can select a produce, service or message.
- We can define an intended audience that our product/service/message will appeal to.
- We can generate a list of positive qualities about the product that connects the product to the intended audience. (Why is is useful or important)
- We can use the list to write a the copy text for the ad that uses persuasive devices and vocabulary choices.
- We use high modality to persuade the audience.
- We can plan the layout of the ad and included all visual elements.
- We can make decisions about the placement, size, and colours to best persuade our product/service/message.
- We can use technology to create our still image advertisement.
- We can present our ad to the class and explain the features and techniques you used to persuade the audience.